Interviews with current and potential customers. Price vs. feature trade-off analysis.
Interviews with current and potential customers. Price vs. feature trade-off analysis.
Client work session to generate high-potential ideas. Quantitative validation study with current customers.
Internal interviews with leadership team. Competitive analysis and online survey validation.
Deep dive on syndicated media data. Innovative marketing plan workshops.
Sequence of consumer sessions to build and optimize positioning, logo and in‐store experience. Quantitative validation of name and logo selection.
Co‐creation sessions with internal team and gamers. Facilitated workshops with multi‐disciplinary marketing team members.
In-depth interviews with management team. Input and validation interviews with key clients.
Small‐group consumer discussions. “Secret shopper” in‐bank visits.
Online survey with current and lapsed customers.
Strawman positioning development based on company research. Consumer input sessions with prospective buyers.
In-home UX parties.
Shopping diaries. Group fashion “chats” with trend-watching shoppers.
Simultaneous in-depth interviews with parents and kids.
Wardrobe studies with trendsetters and early adopters in urban areas. Pattern analysis to uncover what’s hot and what’s not.
Interviews with moms of toddlers and teens. Online survey covering all SF Bay Area counties.
Wardrobe studies with trendsetters and early adopters in urban areas. Pattern analysis to uncover what’s hot and what’s not.
In-depth interviews with current and potential donors. Quantitative analysis using media and behavioral data.
Conflict analysis sessions with loyalists and lapsed users. SWOT analysis of recommended name and positionings.
In-depth discussions with dissatisfied customers. Analysis of customer stories to create service issue segmentation.
burning questions
/‘bur-ning ‘kwes-chuhnz/
1. Urgent or critical issues under discussion.
2. A San Francisco-based team that brings clarity and precision to decision-making.
Research Designers. Strategy Facilitators. Problem Solvers.
We uncover answers.
Indecision is the enemy of progress.
In our experience, the best decisions start with the right questions. That’s why we focus on your burning questions.
Progress requires unflappable focus.
1
/
DEFINE
Indecision comes from many places and confidence only comes after resolving key questions.
Burning Questions defines the problem and frames the questions that will solve it.
DESIGN
/
2
The best answers are found in unexpected places. It’s wise to be nimble and resourceful regarding where you look.
Burning Questions designs the most efficient plan of attack to find the answers you need.
3
/
DELIVER
Answers are sometimes right in front of us, but clouded by too much extraneous information that distracts or misleads.
Burning Questions delivers clear, concise answers that lead to action and engagement for your team.
Leslie Kennedy
I'm that person you dread sitting beside on an airplane or in a waiting room. My curiosity about people often trumps personal space.
Surprising facts about you?
What should people
know about you?
What is your superpower?
What is your mantra?
Why did you start
Burning Questions?
As we looked back over the hundreds of projects we’ve individually tackled, we recognized a mutual talent for moving people and projects forward. It takes discipline and focus, and the sincere desire to shed light on vexing issues. Burning Questions is a collaboration between two MBA’s (Stanford and Dartmouth), who also have a strong creative bent and know how to use it. We love working together to untangle problems and uncover answers to the burning questions holding you back.
What’s it like to work with you?
Challenging – but in the best possible way.
Exhilaratingly productive.
Susan Bandura
“Seek clarity.” I had the opportunity to work with brilliantly creative and analytic thinkers during my time at Mullen and Goodby and the underlying asset I observed was their ability to bring clarity to both the problem and solution.
I’m way out on the “relatable” vector. I can draw nearly anyone out of their shell, from a single working class mom in Iowa, to a CEO in Manhattan.
I’m a Glass Bottle Blowers of America scholarship winner. The original name of my hometown was Hardscrabble. I have a secret ingredient for pie crust. And I do a mean Argentine tango.
Phone
Address
942 Union Street,
San Francisco, CA 94133